Rolling Bones Outdoors helps hunters plan future hunting opportunities through application services, adventure planning, vetted outfitters, gear, and other hunting resources. For this customer persona, I focused on a typical hunter who could benefit from Rolling Bones’ application and adventure-planning services.
Customer Profile
Demographic Information
Age: Typically 30–60 years old.
Gender: Primarily male, although Rolling Bones’ services can benefit any hunter.
Location: Primarily hunters throughout the United States who are interested in hunting different states or traveling internationally.
Occupation: Working adults who have disposable income to spend on hunting applications, equipment, travel, memberships, and outfitted hunts.
Household: The customer may be married and have children, meaning work and family responsibilities can limit the amount of time available to research hunting opportunities.
Psychographic Information
Interests & Hobbies: Hunting, shooting, traveling, outdoor recreation, wildlife, conservation, and hunting equipment.
Values: Spending time outdoors, creating memorable hunting experiences, getting good value for their money, and working with people they can trust.
Lifestyle: This customer is passionate about hunting but may also have a busy career and family life. They want to hunt more often without spending all of their free time researching different states’ regulations, draw systems, deadlines, and outfitters.
Behavioral Information
Product/Service Usage: The customer could use Rolling Bones to manage hunting applications, create long-term application strategies, find hunting opportunities, and book hunts with vetted outfitters.
Buying Behavior: The customer is willing to spend money on services that save time and improve their hunting opportunities. Trust is also important because hunting trips can require significant investments in travel, equipment, tags, and outfitter costs.
Online Behavior: This customer would likely research hunting opportunities, draw odds, hunting equipment, outfitters, and destinations online before making decisions.
Goals and Objectives
The customer’s main goal is to experience more successful hunting opportunities without having to personally manage every application, deadline, and regulation.
Long term, they want to build preference points, experience hunts in different locations, and create memorable hunting experiences.
Rolling Bones helps accomplish these goals by providing personalized application strategies, hunting planning, and access to vetted outfitters.
Objections and Concerns
One potential barrier is cost. A customer must decide whether paying for a membership and application services provides enough value compared with researching and completing applications themselves.
Trust is another concern. Hunters may spend thousands of dollars and significant amounts of time preparing for a trip, so they want confidence that an outfitter and hunting opportunity will meet their expectations.
Customer Feedback
Customer testimonials from Rolling Bones show that saving time and reducing the difficulty of hunting applications are important benefits. Customers also discuss the value of having knowledgeable advisors and vetted outfitters.
One Rolling Bones member explained that his hectic work schedule made the service valuable because Rolling Bones took the hassle out of applying for tags and helped prevent him from missing deadlines.
Customer Persona
Name: Ryan
Age: 42
Occupation: Small business owner
Family: Married with two children
Location: Midwest United States
Goals: Ryan wants to hunt multiple Western states and eventually experience several once-in-a-lifetime big-game hunts. He wants to build preference points and take advantage of good hunting opportunities without missing important application deadlines.
Challenges: Ryan owns a business and has a family, leaving him with limited time to research changing hunting regulations, draw odds, deadlines, and outfitters in multiple states.
Personality: Ryan is hardworking, adventurous, and passionate about hunting. He is willing to spend money on quality hunting experiences but wants to know that his money and limited vacation time are being used wisely.
Motivation: Ryan wants to spend less time dealing with the complicated planning process and more time actually preparing for and experiencing hunts. Rolling Bones gives him access to people who can help manage his applications and guide his long-term hunting strategy.
Sources
About – Rolling Bones Outdoors